Baker College MKT 1110 Principles of Marketing Fall 2024, Start Date 10/21/24

Examines the essentials of an introductory course that can be either a survey course or a prerequisite to more advanced marketing studies. Study includes product identification, positioning and pricing strategies, consumer need identification and making the connection between consumer needs and product advertising, basic distribution strategies, and some decision-making tools at the disposal of the marketing manager. This course is recommended as a first course for marketing majors.