Endicott College BUS249 Introduction To Business Analytics Fall 2024, Start Date 10/22/24

This course examines how data analytics (big data) informs business decisions and processes. Students acquire an understanding of the terminology, concepts and potential tools and solutions of data analytics. Regression methods including linear, non-linear, and Bayesian will be discussed. Emphasis will be placed on the retrieval, cleaning, and manipulation of data, and the process for identifying the relevant data elements for a given audience.