Pennsylvania College of Art & Design BUS 201 Principles of Marketing Spring 2025, Start Date 01/13/25

This course introduces students to marketing and marketing strategy planning in order to determine the best way to satisfy customers. Topics covered include the external market environment, segmentation and targeting, differentiation and positioning, customer and competitors, and the 4Ps (place, product, promotion, and price). (Note: in this course we will add a 5th P, Picking a segment.)